Visible Spectrum, Inc. (“VSI”) provides an affordable web-based system for creating custom videos fast. The system makes custom video production affordable even for small targeted segments where production costs must be amortized across only thousands of viewers instead of tens of millions.
VSI users also have access to hundreds of millions of cloud-based searchable assets and hundreds of professionally created templates. Or, users can create custom templates from scratch with the built-in custom template maker. Small business owners can create ads in minutes with VSI’s Automated Ad Builder that classifies a business and auto-builds 8 ads using just the business name and zip code.
A member of the Chicago-area Entrepreneurial Hall of Fame, John Malec is a life-time serial entrepreneur. He is also an accomplished artist. Samples of his work may be seen on his Linked In profile. John is best known as founder of Information Resources, Inc. (“IRIC”), a NASDAQ Company that achieved $600 million in annual revenues during his tenure. As CEO he led IRIC from a concept through commercialization through its IPO. Within a few years, IRIC disrupted AC Nielsen’s 40 years of dominance as the largest source of market tracking data in the U.S. John was awarded the prestigious Parlin award, recognition as national “Marketer of the Year,” served on the Marketing Advisory Board of the Wharton School, was named Illinois Hi-Tech Entrepreneur of the Year, and won Wall Street Week’s Silver Medal as one of the top Information Industry CEO’s.
Terry Disz received his PhD from the University of Illinois, studying under Dr. Thomas DeFanti, where both were involved in the early pioneering computer animation work at the Electronic Visualization Laboratory (EVL). During Terry’s tenure at EVL he worked on several fascinating projects, including the first virtual reality “cave;” he also developed software tools and animations for the original Star Wars movie. Terry is currently the senior member of the computing “Futures Laboratory” at Argonne National Laboratories, a think tank that develops state-of-the-art computing solutions for a variety of complex issues facing business and mankind overall. He is exposed to virtually every new computing technology at a very early stage and has published scores of academic papers. Although Terry remains an employee at Argonne; he provides sufficient time both to mastermind technical development.
Sam Melton is Chief Information Officer at Visible Spectrum Inc., guiding software architecture and development. Uniting his interactive design and computer science experience, Sam brings a unique management style to VSI. He has a demonstrated ability to keep best-of-breed software engineers and developers on task, while allowing them to express their creativity in design and problem solving where appropriate. Sam received his Bachelor’s degree from Northern Illinois University, with a dual major in Computer Science and Interactive Design.
Mike Berning manages all of VSI’s creative activities including public template creation, coordinating crowd-sourced assets, and the entire creative infrastructure. Mike was most recently Media Operations Manager for Context Media, a company operating a place-based network in medical offices. A formally-trained motion graphics expert, Mike has also held senior creative positions at Adelstein Liston and FCB Chicago.
Laura Sulkin is responsible for VSI’s Business Development, License Sales and Partnerships.
A seasoned sales professional, Laura co-owned and managed an entertainment and event management firm handling events for large organizations such as Abbott Laboratories, the American Cancer Society and the Lincoln Park Zoo. Her career includes real estate, security services, pharma sales, music licensing, and Microsoft Business Solutions.
Suzy Suker manages the administrative services area including accounting, human resources, office management, investor relations, marketing, web content and administrative support.
Formerly Manager of Interactive Marketing at the Chicago Board Options Exchange, Suzy helped to promote investment products and trading innovation solutions. She received her Bachelor’s degree from the University of Wisconsin-Madison.
Visible Spectrum, Inc. (“VSI”) provides an affordable web-based system for creating custom targetable videos for just about any digital platform.
Defining the state of the art has benefits: working with brilliant people, the newest technologies, and the excitement of crossing new frontiers.
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